Horizon Realty’s blunder!

This isn't a company that doesn't understand "social media" or "twitter". Horizon Realty sounds like a company that just doesn't understand business.
July 29th, 2009 | Vik Duggal | Comments | Read More

A/E Marketing Summit recap

Last week I attended the ZweigWhite 2009 A/E Marketing Now Summit in San Francisco. I was invited to speak on how companies can leverage the “new media” tools like Facebook, Twitter, LinkedIn, and Posterous but I also went to listen. I went to listen to those folks who are marketers for firms...
May 27th, 2009 | Vik Duggal | Comments | Read More

Marketing in a Recession

So let’s start with the most basic question, should you cut your marketing budget to save costs during a recession? The answer? Yes, you probably should. But not in the way you may have thought.
January 30th, 2009 | Mark Wanczak | Comments | Read More