How To Advertise A Bogus Green Product

Why give the facts when you have a bald guy and a wig?
September 29th, 2009 | Mark Wanczak | Comments | Read More

The FTC vs Green Marketing– Who Will Win?

Will the FTC's efforts to curb false green claims have any effect on consumer confusion?
July 27th, 2009 | Mark Wanczak | Comments | Read More

Sustainable Development: Sustainable or Not?

This week there has been an ongoing poll by the Economist debating whether or not sustainability is sustainable. As of the time of publication 45% of the individuals responding believe that sustainability is unsustainable while 55% believe it is sustainable. While it is my firm belief that sustainability...
July 7th, 2009 | Rich Cartlidge | Comments | Read More

Review This Ad: Is Better Greener?

Is a product that is built better greener than the alternative it aims to replace?
June 30th, 2009 | Mark Wanczak | Comments | Read More

Seth Bauer on How to Greenwash Better

No product is perfect. No product messaging is perfect. But some manufacturers go through great lengths to ensure a product is as sustainable or safe as possible.
June 17th, 2009 | Mark Wanczak | Comments | Read More

We All See Different Shades of Green

Like it or not, the truth is that green's ambiguity gives marketers wiggle room. Is Ford's commercial considered greenwashing by most standards? Absolutely. But is it considered greenwashing to most of the American audience? No.
June 3rd, 2009 | Mark Wanczak | Comments | Read More

The Ten Signs of Greenwash (and how to avoid them)

Just wanted to let you know about a webinar coming up on April 24th at 6 am EST (why?!?) titled, "The Ten Signs of Greenwash (and how to avoid them)." It will be presented by Ed Gillespie, Creative Director and Co-Founder of Futerra.
April 20th, 2009 | Mark Wanczak | Comments | Read More

98% of Green Labels Greenwashed? What Do You Think?

Greenwashing is prevalent, sure, but to say 98% of all green labels are greenwashed seems a bit on the high side. If this data is accurate, then what's the solution?
April 17th, 2009 | Mark Wanczak | Comments | Read More

How Do You Know What’s Greenwashing?

The smart folks behind the Index understand the idea that greenwashing isn't cut and dry and have devised a one-to-five rating scale accordingly.
April 3rd, 2009 | Mark Wanczak | Comments | Read More

Examples of Engaging Green Marketing

In my opinion, Denver Water's recent campaign to promote the conservation of water is one the best green-related campaigns so far. From billboards to grocery store conveyor belts, Denver Water really did a wondeful job.
March 27th, 2009 | Mark Wanczak | Comments | Read More