Review This Ad: Is Better Greener?

Is a product that is built better greener than the alternative it aims to replace?
June 30th, 2009 | Mark Wanczak | Comments | Read More

Review This Ad: Old School Advertising

This edition of "Review This Ad" takes aim at an ad that seems to represent the dated, old school thought behind building industry print advertising.
June 11th, 2009 | Mark Wanczak | Comments | Read More

Nice Example of a Green Billboard Ad

It's not everyday you see great marketing from a paint company, in fact some may even draw criticism for their green messaging. Even better that Mythic Paint seems to be the real deal and committed to removing all toxins from their products, not just VOCs.
April 8th, 2009 | Mark Wanczak | Comments | Read More

Why Does Your Company Go Green?

I think we're almost past the point of simply noting the recyclable properties of metal products. If your company wants to be green, tell me where that metal comes from. China? Fail.
March 20th, 2009 | Mark Wanczak | Comments | Read More