Marketing Webinar

The Green Marketing Landscape: Ratings, Labels, and Certifications
October 1st, 2009 | Mark Wanczak | Comments | Read More

Marketing Inspires a Greener Product

Marketing just became little less evil and put a positive dent in all that greenwashing.
July 8th, 2009 | Mark Wanczak | Comments | Read More

We All See Different Shades of Green

Like it or not, the truth is that green's ambiguity gives marketers wiggle room. Is Ford's commercial considered greenwashing by most standards? Absolutely. But is it considered greenwashing to most of the American audience? No.
June 3rd, 2009 | Mark Wanczak | Comments | Read More

Nice Example of a Green Billboard Ad

It's not everyday you see great marketing from a paint company, in fact some may even draw criticism for their green messaging. Even better that Mythic Paint seems to be the real deal and committed to removing all toxins from their products, not just VOCs.
April 8th, 2009 | Mark Wanczak | Comments | Read More

How Do You Know What’s Greenwashing?

The smart folks behind the Index understand the idea that greenwashing isn't cut and dry and have devised a one-to-five rating scale accordingly.
April 3rd, 2009 | Mark Wanczak | Comments | Read More

Examples of Engaging Green Marketing

In my opinion, Denver Water's recent campaign to promote the conservation of water is one the best green-related campaigns so far. From billboards to grocery store conveyor belts, Denver Water really did a wondeful job.
March 27th, 2009 | Mark Wanczak | Comments | Read More