The FTC vs Green Marketing– Who Will Win?

Will the FTC's efforts to curb false green claims have any effect on consumer confusion?
July 27th, 2009 | Mark Wanczak | Comments | Read More

98% of Green Labels Greenwashed? What Do You Think?

Greenwashing is prevalent, sure, but to say 98% of all green labels are greenwashed seems a bit on the high side. If this data is accurate, then what's the solution?
April 17th, 2009 | Mark Wanczak | Comments | Read More