Review This Ad: Is Better Greener?

Is a product that is built better, using more reliable or durable materials or lasts longer greener than the alternative it aims to replace? That’s what this ad for Select Hinges claims. As the copy explains, if something lasts longer, it must save the waste of replacing a less reliable product.

This is a common angle in green marketing that is used elsewhere to tell end-users more durable products save money by saving on replacement costs. Here, sustainability is substituted for money.

So what do you think? Other than containing recycled materials, can a hinge be green?