Marketing Webinar

Just wanted to make anyone further interested in green marketing about a webinar taking place October 15 at 1 pm EDT. Presented by GreenBiz.com, “The Green Marketing Landscape: Ratings, Labels, and Certifications” sounds like a good way to spend an hour of your time. Register here. If you plan on attending an want to write a review/criticism for Konstructr, leave a comment and I’ll be in touch.

From the Web site:

Green marketing today has become increasingly challenging, as more companies enter the marketplace, customer expectations rise, and information about companies and products becomes more widely accessible. The challenges are equal for consumer-facing companies as well as those selling to businesses, government, and educational institutions. All face the green marketing paradox: greater demand for companies to “go green,” but greater scrutiny for those that do.

How can companies ensure that their messages comply with legal requirements, customer expectations, and effective marketing strategies? Join a conversation among a panel of experts moderated by GreenBiz.com executive editor Joel Makower, including Stephen Wenc, president of UL Environment, and Suzanne Shelton, president of the Shelton Group, and Brooks Beard, a partner at Morrison & Foerster, about the ins and outs of green marketing effectively and legally in today’s marketplace.