Episode 31 - The Truth will help you survive this economy!

Podcast — By Vik Duggal on March 4, 2009 at 8:42 am

KCast Player

 

Vik sits down with Braun Allison’s David Allison to discuss why after 20+ years in the industry he’s now changing his tune and how he feels the construction industry can overcome the current economic conditions. This episode is for anyone who is looking to take the industry in the right direction.

Question from today’s KCast:

If think of ourselves as a big family, what are you going to do next?

Links from today’s KCast:

Braun Allison

David Allison

Braun Allison is on twitter

David’s on twitter

Tags: , , , , , ,
  • Share on FacebookFacebook
  • Share on LinkedInLinkedIn
  • Digg it!Digg This
  • Subscribe by RSSRSS Feed
  • David,
    Enjoyed your interview. I would say consumers are more discerning than ever before, largely because they are demanding more choices in their buying behavior. I stress that few agencies have taken the time to discover segmentation, especially among real estate and construction projects. A house is no longer just a h0use and same with buildings. It's about alignment and human behavior. I touched on this in a recent blog. http://www.adweekmediaconnect.com/profile/Micha...
  • matthews in BC
    I believe in your mantra, however I believe that a lot of the sites you are talking about are fly-by-night. Consumers are bored with the "latest faze" approach to marketing. Lets find a way to get away from the online gimmicks and show true honesty in the take-home documents that developers provide for the clients. Online marketing is a huge part of marketing real estate, the question is....in a medium that has 500 million users how do you target your consumer.
  • I applaud your efforts to promote transparency. Real Estate development has been about hiding the truth and putting on the "happy face" for the last hundred or so years. The cover-up starts at construction and continues all the way to the consumer.
    Shine a light on the truth!
  • Thanks for the feedback you guys. The message of Sell The Truth seems to be striking a chord all over the place. I'm glad -- it gets me up in the morning, knowing we will be selling great homes to great people and creating value for everyone involved. Feel free to email me direct, and yes, please, do go check out our website!
  • Thanks for the amazing interview....I am going straight to David's website to find out more! He is so on the same page as me - I have been fighting this cause for about 6-8 months now and the more people that jump on board the better our industry will be for it!
    Can't wait to read the book!!!
  • Vik Duggal
    Thanks Peg! Really appreciate the feedback! Let me know if I can ever be of help.
  • Brilliant! I really enjoyed listening to this seminal podcast...many home truths here that I hope ripple over into other industries (eg banking and finance). Can't wait to get me copy of the book. Bravo!
blog comments powered by Disqus