A Primer in Building Industry Print Advertising

If you're already advertising in trade publications or are pondering the thought of doing so, the following breakdown may help point you in the right direction.
February 27th, 2009 | Mark Wanczak | Comments | Read More

Screw it, it’s green.

It's as though the green movement started and marketers completely forgot everything they knew about the audiences they try so hard to reach.
February 19th, 2009 | Mark Wanczak | Comments | Read More

What I Learned in a LEED Workshop

So, should you participate in a LEED workshop? I think so. If nothing else, you hear opinions and views from others in your industry that you may not normally be exposed to
February 13th, 2009 | Mark Wanczak | Comments | Read More

Where do you get your green information?

From product databases to blogs, when you need to spec a recyclable wall cladding or recycled counter tops, nothing is more immediate or thorough as the internet.
February 6th, 2009 | Mark Wanczak | Comments | Read More

Marketing in a Recession

So let’s start with the most basic question, should you cut your marketing budget to save costs during a recession? The answer? Yes, you probably should. But not in the way you may have thought.
January 30th, 2009 | Mark Wanczak | Comments | Read More