Get (re)-introduced to Konstructr

Take a tour of the new Konstructr and learn how to navigate and use it's feature's to their full potential.
May 22nd, 2009 | Vik Duggal | Comments | Read More

What Kind of Web Site Do You Need?

Ultimately, a site's design should be focused around it's purpose. Is a site only an online brochure or is it an evolving marketing effort? Find the purpose of a Web site, then starting thinking about design.
April 30th, 2009 | Mark Wanczak | Comments | Read More

The Ten Signs of Greenwash (and how to avoid them)

Just wanted to let you know about a webinar coming up on April 24th at 6 am EST (why?!?) titled, "The Ten Signs of Greenwash (and how to avoid them)." It will be presented by Ed Gillespie, Creative Director and Co-Founder of Futerra.
April 20th, 2009 | Mark Wanczak | Comments | Read More

98% of Green Labels Greenwashed? What Do You Think?

Greenwashing is prevalent, sure, but to say 98% of all green labels are greenwashed seems a bit on the high side. If this data is accurate, then what's the solution?
April 17th, 2009 | Mark Wanczak | Comments | Read More

Nice Example of a Green Billboard Ad

It's not everyday you see great marketing from a paint company, in fact some may even draw criticism for their green messaging. Even better that Mythic Paint seems to be the real deal and committed to removing all toxins from their products, not just VOCs.
April 8th, 2009 | Mark Wanczak | Comments | Read More

How Do You Know What’s Greenwashing?

The smart folks behind the Index understand the idea that greenwashing isn't cut and dry and have devised a one-to-five rating scale accordingly.
April 3rd, 2009 | Mark Wanczak | Comments | Read More

Examples of Engaging Green Marketing

In my opinion, Denver Water's recent campaign to promote the conservation of water is one the best green-related campaigns so far. From billboards to grocery store conveyor belts, Denver Water really did a wondeful job.
March 27th, 2009 | Mark Wanczak | Comments | Read More

Why Does Your Company Go Green?

I think we're almost past the point of simply noting the recyclable properties of metal products. If your company wants to be green, tell me where that metal comes from. China? Fail.
March 20th, 2009 | Mark Wanczak | Comments | Read More

How Trade Publications Can Adapt to Online Media

Ultimately, trade pubs need to adapt only as fast as online media fulfills the immediate needs of their audiences. So far, I don't think this is happening in our industry as quickly as it has in other elsewhere, but we're running out of time.
March 13th, 2009 | Mark Wanczak | Comments | Read More

Is Print Advertising Still Relevant in the Building Industry?

As someone who battles every single day to convince manufacturers of the value in other forms of marketing, trust me when I say it's an uphill battle. Most manufacturers have just recently established an online presence, and it's usually just as poorly executed as the print ads Vik criticizes.
March 6th, 2009 | Mark Wanczak | Comments | Read More