The FTC vs Green Marketing– Who Will Win?

Will the FTC's efforts to curb false green claims have any effect on consumer confusion?
July 27th, 2009 | Mark Wanczak | Comments | Read More

Marketing Inspires a Greener Product

Marketing just became little less evil and put a positive dent in all that greenwashing.
July 8th, 2009 | Mark Wanczak | Comments | Read More

Review This Ad: Is Better Greener?

Is a product that is built better greener than the alternative it aims to replace?
June 30th, 2009 | Mark Wanczak | Comments | Read More

“Green” Insurance Basics

Back to basics for the insurance professional looking to get into the sustainable building industry.
June 26th, 2009 | Mark Rabkin | Comments | Read More

Green is a Go on Twitter

There are hundreds if not thousands of folks sharing original, quality green information daily on twitter. So, where do you start?
June 25th, 2009 | Mark Wanczak | Comments | Read More

Seth Bauer on How to Greenwash Better

No product is perfect. No product messaging is perfect. But some manufacturers go through great lengths to ensure a product is as sustainable or safe as possible.
June 17th, 2009 | Mark Wanczak | Comments | Read More

Redefining “sustainability”

How do YOU define sustainability?
June 11th, 2009 | Mark Rabkin | Comments | Read More

Review This Ad: Old School Advertising

This edition of "Review This Ad" takes aim at an ad that seems to represent the dated, old school thought behind building industry print advertising.
June 11th, 2009 | Mark Wanczak | Comments | Read More

We All See Different Shades of Green

Like it or not, the truth is that green's ambiguity gives marketers wiggle room. Is Ford's commercial considered greenwashing by most standards? Absolutely. But is it considered greenwashing to most of the American audience? No.
June 3rd, 2009 | Mark Wanczak | Comments | Read More

Review This Ad: Architect or Guardian?

Do you think the message of architect vs guardian is too strong or insulting to architects? Would you rather know more about the product and not just its green features?
May 27th, 2009 | Mark Wanczak | Comments | Read More