Articles By: Mark Wanczak
Best of Global Warming Ads
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When I first started contributing to Konstructr nine months ago (that long?), global warming was in the mainstream news, but wasn’t in mainstream advertising. But recently,...
October 13th, 2009 | Mark Wanczak | Comments | Read More
Marketing Webinar
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Just wanted to make anyone further interested in green marketing about a webinar taking place October 15 at 1 pm EDT. Presented by GreenBiz.com, “The Green Marketing Landscape: Ratings,...
October 1st, 2009 | Mark Wanczak | Comments | Read More
How To Advertise A Bogus Green Product
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Just came across this little gem of a commercial for Castrol GTX EcoFlex, an oil that is designed for your flex vehicle (how it is catered exactly, is left unexplained)....
September 29th, 2009 | Mark Wanczak | Comments | Read More
How Not to Market Your Product
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Environmentalists have been working hard over the past few years to spread the word on bottled water’s many, many evils, and apparently, it’s been working. Then...
August 19th, 2009 | Mark Wanczak | Comments | Read More
Finding Green Jobs Online
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In light of CareerBuilder’s announcement today of their new green job site, goinggreenjobs.com, I thought it beneficial to Konstructr readers to provide a single resource...
August 11th, 2009 | Mark Wanczak | Comments | Read More
Denver Water Does It Again
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I’ve talked before about Denver Water Authority’s excellent marketing and it seems they have no plans of slowing down. The company’s new campaign, from Denver’s...
August 6th, 2009 | Mark Wanczak | Comments | Read More
The FTC vs Green Marketing– Who Will Win?
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The Federal Trade commission, responsible for keeping tabs on all those claims we see on product labels, announced last month that it is stepping up efforts...
July 27th, 2009 | Mark Wanczak | Comments | Read More
Marketing Inspires a Greener Product
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Usually green marketing sticks to a consistent process. An engineer, designer or environmentalist thinks up with a better, more sustainable version of an existing product...
July 8th, 2009 | Mark Wanczak | Comments | Read More
Review This Ad: Is Better Greener?
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Is a product that is built better, using more reliable or durable materials or lasts longer greener than the alternative it aims to replace? That’s what this ad for...
June 30th, 2009 | Mark Wanczak | Comments | Read More
Green is a Go on Twitter
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Maybe you’re like Vik, a pro at using social media tools to not only help market your business, but also to expand your knowledge base. Or, maybe you’re new to blogs...
June 25th, 2009 | Mark Wanczak | Comments | Read More
