tweetmeme_url = 'http://konstructr.com/a-primer-in-building-industry-print-advertising/';tweetmeme_source = 'konstructr'; Last week, I expressed my frustration at the lack of inspiring, effective or noteworthy green advertising. To take last week’s post to another level,...

tweetmeme_url = 'http://konstructr.com/screw-it-its-green/';tweetmeme_source = 'konstructr'; This seems to be the mentality behind much of the green marketing out there, specifically in the construction industry. Marketers are scrambling to find originality in green marketing...

tweetmeme_url = 'http://konstructr.com/what-i-learned-in-a-leed-workshop/';tweetmeme_source = 'konstructr'; Yesterday a co-worker and I had the pleasure of attending a USGBC sponsored workshop covering LEED Core Concepts and Strategies. I use the word pleasure sincerely, as the...

tweetmeme_url = 'http://konstructr.com/where-do-you-get-your-green-information/';tweetmeme_source = 'konstructr'; Here’s the million dollar questions so many building product manufacturers are trying to answer: Where do architects go for green information? The funny thing...

tweetmeme_url = 'http://konstructr.com/marketing-in-a-recession/';tweetmeme_source = 'konstructr'; If you’re in the real estate or construction industry, you’re feeling the economic strain. Most of you are figuring out ways to tighten the ship. For many companies, this means...