tweetmeme_url = 'http://konstructr.com/moms-and-children-pushing-climate-change-mainstream/';tweetmeme_source = 'Konstructr'; Mainstream advertising blog, AdFreak doesn’t cover a climate change ad everyday, but I’m not entirely sure they’ve chosen the best one...

tweetmeme_url = 'http://konstructr.com/what-kind-of-web-site-do-you-need/';tweetmeme_source = 'Konstructr'; Back in the era of AOL and dial-up, Web sites were a much different breed from what we see today. Sites served a different, simpler function. Limited by technology, most...

tweetmeme_url = 'http://konstructr.com/the-ten-signs-of-greenwash-and-how-to-avoid-them/';tweetmeme_source = 'Konstructr'; Just wanted to let you know about a webinar coming up on April 24th at 6 am EST (why?!?) titled, “The Ten Signs of Greenwash (and how to avoid them).”...

tweetmeme_url = 'http://konstructr.com/98-of-green-labels-greenwashed-what-do-you-think/';tweetmeme_source = 'Konstructr'; So I had planned to cover another topic today, but then this just came up in my Twitter stream– 98% of Green Labeled Products are Actually Greenwashed....

tweetmeme_url = 'http://konstructr.com/nice-example-of-a-green-billboard-ad/';tweetmeme_source = 'Konstructr'; Okay okay, so this is a traditional billboard and not the incredible energy-producing Windvertising billboard, but I still have to point out the well-executed messaging...

tweetmeme_url = 'http://konstructr.com/how-do-you-know-whats-greenwashing/';tweetmeme_source = 'Konstructr'; Greenwashing isn’t black and white. If there are different levels of being green, then there must be different levels of greenwashing. I’ll be the first to...

tweetmeme_url = 'http://konstructr.com/examples-of-engaging-green-marketing/';tweetmeme_source = 'Konstructr'; It’s easy for me or anyone to criticize the abundance of greenwashing in the world. Examples are everywhere from mainstream TV to trade publications. So today, I’d...

tweetmeme_url = 'http://konstructr.com/why-does-your-company-go-green/';tweetmeme_source = 'Konstructr'; I attended an event yesterday afternoon sponsored by the International Association of Business Communicators of Pittsburgh titled, “Going Green: Communicating Environmental...

tweetmeme_url = 'http://konstructr.com/how-trade-publications-can-adapt-to-online-media/';tweetmeme_source = 'Konstructr'; I picked up the latest copy of Metropolis earlier this week with the intent of flipping through to check out the ads, see what’s new in the industry...

tweetmeme_url = 'http://konstructr.com/is-print-advertising-still-relevant-in-the-building-industry/';tweetmeme_source = 'Konstructr'; Vik left a great comment in response to my primer on print advertising last week, asking if print advertising is still relevant for the building...