What Could Possibly Go Wrong? Part 1 - Planning

Part 1 - Planning; Bringing the right people together early in the process
July 31st, 2009 | Mark Rabkin | Comments | Read More

Horizon Realty’s blunder!

This isn't a company that doesn't understand "social media" or "twitter". Horizon Realty sounds like a company that just doesn't understand business.
July 29th, 2009 | Vik Duggal | Comments | Read More

The FTC vs Green Marketing– Who Will Win?

Will the FTC's efforts to curb false green claims have any effect on consumer confusion?
July 27th, 2009 | Mark Wanczak | Comments | Read More

Keeping It Simple-Lighting Design Integrity

If lighting design were installation art, then design maintenance would easy. Unfortunately, lighting design works in the real world
July 27th, 2009 | James Bedell | Comments | Read More

The Tools Exist…

Brilliant sustainable design existed before PreVis or even AutoCad, yet we clambor for the latest and greatest....
July 20th, 2009 | James Bedell | Comments | Read More

Ever hear of “Passive” Light? You have now.

Are you passive? Is your lighting? Find out.
July 13th, 2009 | James Bedell | Comments | Read More

Marketing Inspires a Greener Product

Marketing just became little less evil and put a positive dent in all that greenwashing.
July 8th, 2009 | Mark Wanczak | Comments | Read More

Sustainable Development: Sustainable or Not?

This week there has been an ongoing poll by the Economist debating whether or not sustainability is sustainable. As of the time of publication 45% of the individuals responding believe that sustainability is unsustainable while 55% believe it is sustainable. While it is my firm belief that sustainability...
July 7th, 2009 | Rich Cartlidge | Comments | Read More

Contrast=Interest

...lighting designers we often forgo generating this kind of interest in the scenes we create...lighting is driven to tasks...bathing the entire space in a generic wash.
July 6th, 2009 | James Bedell | Comments | Read More