Archive for January, 2009

Marketing in a Recession

So let’s start with the most basic question, should you cut your marketing budget to save costs during a recession? The answer? Yes, you probably should. But not in the way you may have thought.
January 30th, 2009 | Mark Wanczak |

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Episode 20 - Smart building defined

Vik Duggal defines the "smart" building. Leveraging the power of the low-cost micro-chip, he discusses the rules applied to define what a smart building is.
January 30th, 2009 | Vik Duggal |

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LEDucation on March 11, 2009

Lighting Designers, architects, specifiers and anyone else interested in the latest and greatest in LED tech need to check out....
January 30th, 2009 | James Bedell |

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Crossover Designers

Any readers out there cross-over designers? Tell us your story!
January 30th, 2009 | James Bedell |

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The LED Lightbulb-Wait a while

...LEDs may not some day become the prevailing technology. They simply aren't ready for prime time just yet...
January 29th, 2009 | James Bedell |

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Episode 19 - Getting the “A” Team on every construction project

Vik sits with Geedra founders Rob Mathewson and Kieran Gaffey about quality control on construction projects. What could be one of the meatiest shows with regards to unveiling what’s behind the curtain of a construction project. Don’t forget to listen to the ending - we’re trying something...
January 29th, 2009 | Vik Duggal |

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Green Lighting and the IALD

Hey guys. It’s nearly midnight on the east coast and I’m spent, but I attended and event tonight hosted by Acuity Brands and sponsored by the Architectural Lighting Magazine. The subject was “green” or sustainable lighting and the future of the industry. I’m formulating...
January 28th, 2009 | James Bedell |

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Episode 18 - A brief story about Konstructr

Vik steps back and talks about what Konstructr is, where it’s come from and where we are all going with it!
January 28th, 2009 | Vik Duggal |

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Episode 17 - Ide-whating? Commentary on Ideation

Ideation is an amazing, powerful tool! And when IBM put out their “Stop Talking. Start Doing” campaign it really struck a cord that I think has been in on every KCast Episode thus far. Vik provides commentary. Links from today’s KCast: IBM advertisement
January 27th, 2009 | Vik Duggal |

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